Keyword Research
I’m looking for 2 tasks
1) expansion of keywords
Start with these root keywords:
webinars, webcasting, teleseminars, webinar recasting, teleseminar replays, webinar recording, and find other related keywords. The goal is to find the top 100-250 words surrounding those terms and permutations.
2) take those competitors and find who’s bidding on them, and their home page the goal is to find the major players (I DON’t need webex, livemeeting, gotomeeting, adobe connect, stream57, dindin)
3) take each of those competitors and put them in alexa.com to find out other sites like them. Create a google doc spreadsheet to contain them all.
4) take those sites and search to see if they have advertising on them (e.g. membership site)
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